Only weeks after the election of the first black RNC chair, Steele sets out to scare off the remaining elderly racists within his party by reaching out to young brown hooligans.
His strategy? Giving the party of Strom Thurmond, Trent Lott, Tom Tancredo, and Ron Paul a "hip hop" makeover that will be "off the hook".
Sounds Fun:
Republican National Committee Chairman Michael Steele says his party is going to launch an "off the hook" public relations campaign that will update the GOP’s image by translating it to "urban-suburban hip-hop settings."
The new GOP leader told the Washington Times that the party’s defeat in states such as North Carolina and Virginia made it clear they needed a new approach.
“We need messengers to really capture that region — young, Hispanic, black, a cross section…” he said in an interview published Thursday. “We want to convey that the modern-day GOP looks like the conservative party that stands on principles. But we want to apply them to urban-surburban hip-hop settings.”
He added, jokingly, that “we need to uptick our image with everyone, including one-armed midgets.”
Steele described the new multi-platform PR offensive as “avant-garde, technically. It will come to [the] table with things that will surprise everyone — off the hook.” Asked whether that meant cutting-edge tactics, Steele demurred. “I don't do 'cutting-edge,’” he said. “That's what Democrats are doing. We're going beyond cutting-edge.”
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